Rickshaw / Center of Rome
Dynamic Advertising
Dynamic Advertising applied to a Rickshaw is a new service offered by MediaView within the circuit of Rome and consists of an external "sponsorship" applied to 50 vehicles which provide a daily transport service dedicated to tourists and citizens of Rome.
The project, under the auspices of the Municipality of Rome in agreement with the Ministry of Justice, has been active since the summer of 2010 and aims to achieve within the first half of 2011 a fleet of at least 50 units in order to contribute strongly to the noise and air pollution in the historic center, as well as the reintegration of disadvantaged social groups, who drive the vehicles.
The innovation, due to the typology of advertising medium, makes this a unique service in Rome, offering itself as a sponsorship deal with a high profile, being focused in the most elegant districts of Rome. The advantage of this advertising medium compared to a regular taxi circuit, is the ease with which these vehicles can reach areas off-limits to cars, frequented by tourists and Romans alike.
Freely circulating both on street circuits and in pedestrian areas, the rickshaws can run the advertisement on the same lines used by pedestrians at a high frequency.
This feature, considering that the vehicles are traveling close to pedestrians at at eye level, helps to make increase the impact of the advertising. The streets of the historic center of Rome, visited daily by hundreds of thousands of people, are enriched by this new way of mobile sponsorship .. finding your target audience in a multitude of diverse and international people.
CUSTOM ADVERTISING ..
The rickshaw is covered with a canopy roof and sides printable. The rear wheels can be branded with your logo. Possibility to customize the vehicle completely.